In response to congressional concerns about the future of media assistance programs, the National Endowment for Democracy established the Center for International Media Assitance (CIMA) toward the end of 2006 with a grant from the State Department. CIMA strives to build a foundation of knowledge for media development donors, implementers, and civil society actors on best practices and solutions for improving media systems. We do this because we believe media plays an indispensable role in the creation and development of sustainable democracies.
CIMA focuses on four cross-cutting issue areas in media development: effectiveness, sustainability, innovation, and funding. Together, they encompass efforts to improve the capacity and quality of the media sector.